Freelance 2018

Skovs Mad Med Mere
– A brand with bite

Customer

Resume

Bente #my Mom needed a brand for her independent business as a nutritional advisor. In addition, we needed to ensure she was visible, as everything would take place in the countryside.

Responsibility

Branding Identitet
UX/UI Design
WordPress
Woocommerce

Built from consumer wishes and needs, with a focus on quality and authenticity.

Prior to the launch, we engaged in a dialogue with consumers through a survey and then worked purposefully with the results. By combining the client’s own goals and wishes for the site with the consumers’ desires, we developed the most optimal solution.

With more than 1200 visitors during
the first three days after launch..

Just 3 days after the launch of Skovs Mad Med Mere, the site had surpassed more than 1,200 visitors.
This shows us that we have hit the mark in design, content, and expression.

content is king

100+

Recipes at your fingertips

With Bente’s experience around food and developing opportunities. It was clear what the members wanted in addition to her teaching and guidance. They wanted her recipes.

As a result, she now offers more than 100 recipes and a new one every week. As a result, she now gets organic traffic, which helps to create new members. And already after the 3rd day, she had more than 680 new visitors on the new website.

I developed a website for Skovs Mad Med Mere, with the aim of making it easy to get an overview and find out what is offered, where to find recipes, and how to find your way to Skovs. I used a user survey we had conducted via Hotjar that gave me a heatmap, which made it clear to me how users were using the site. I did this regularly over a period of time and made continuous adjustments to the site. My focus was on creating an easier everyday life for consumers and a playground for the web-master, including recipes, a new blog, more video, and the ability to tell and convey various messages.

What We Achieved Together on the Journey

  • More than 1200 visitors in the first three days
  • 92% organic traffic, based on cross-linking and social media
  • Intuitive user interface with easy and quick updates
  • Efficient backend for creating and sharing content
  • Ability to sell and receive payments online